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Sponsorship Opportunities

The RHBC hosts our annual Spring Races in April. Approaching it’s 32nd year, the race bears the distinction of being the oldest annual cycling race in South Carolina. The Rock Hill Bicycle Club “owns” the beginning of April on the U.S. Cycling Federation calendar due to the success and longevity of the races. We are eager to partner with other organizations who share our passion and commitment to recreation, competition and community involvement. Contact us to partner with RHBC today!

Evolution of the Spring Race

  • 1980 the Spring Races began with Criterium in Fewell Park, Rock Hill
  • 1990 Time Trial event starting in downtown Rock Hill included 150 participants
  • 1991 returned to Criterium at Winthrop Lake
  • 1993 moved to two-day event (Criterium + Road Race)
  • 2004 participation has grown to more than 950 participants each day
  • 2011 Road race moved to York Intermediate School, York, SC

Omnium Facts and Figures

  • 2nd oldest continuously held bicycle event in the Carolinas, and the oldest in South Carolina
  • One of the first major races of the year for serious competitors; affiliated with the Nature Valley Grand Prix
  • Large racer turnout with an average of 500 racers per day
  • The race budget has grown from $2,000 in 1990 to over $50,000 in 2008
  • 86% of the racers are from states other than South Carolina
  • Racers have attended from Yugoslavia, Canada, CA, FL, GA, KY, LA, MA, NC, NJ, OH, OR, TN, VA, in addition to SC
  • Racers conservatively generated more than 800 room nights for our area hotels and other lodging facilities

Economic Impact

  • Large racer turnout with more than 1,100 racers over a three-day period in 2005 plus support staff
  • Last 10 years have seen tripling of economic benefits
  • Total Visitation >2000 per year in 2005
  • Corporate sponsor funding in addition to various entry fees directly provide >$50,000 per year

Demographic Information

Based on demographics of the subscribers to VeloNews and Bicycling Magazines, bicyclists are:

  • Affluent with disposable income: Average income of $94,820
  • Well educated: 87% have attended college
  • Median age of 40
  • Mobile: often travel long distances for rides and races

Bicycle Races and Events are:

  • Healthy, high-energy activity
  • High visibility
  • Spectator-friendly
  • Have economic impact on local community: participants spend money for food, lodging, equipment and other items.

Marketing Components

  • Advertisement in: VELO news, Cycling News, The Herald newspaper (Rock Hill), YC (York County) magazine and other cycling publications
  • Advertising on Registration website (www.active.com) & RHBC website
  • Race Announcements & Flyers (2,500 mailers to cyclists in the U.S.)
  • Sign at Host hotel(s)
  • Wearables: VIP badges and T-shirts
  • Banners along the course venue
    • ,li>PA Announcement mentions
  • Rider registration packets